The client needed to showcase its new fall collection in a fashion. We designed and executed a creative campaign that aimed at underlining the dynamism and modernity of the fall collection.
Creative Direction + Video Production + Photography
Commercial Film : Autunm Run
October , 16
We decide to shoot the campaign in Tokyo, Japan. By being in a city we were able to catch various contrasts: Modernity of the collection and the tradition that define Tokyo. We also managed to capture the fall atmosphere.